Case Study: American Express Global Business Travel strengthens thought leadership with 8020 Communications

American Express Global Business Travel boosts thought leadership 3x with 8020 Communications

American Express Global Business Travel (AMEX GBT), one of the world's largest corporate travel management companies, faced the challenge of gaining greater prominence in UK trade media and establishing itself as an authority in industry debates. To address this, they partnered with vendor 8020 Communications to secure widespread awareness for new products and position the client as a thought leader.

8020 Communications tailored the client's US-originated news for the UK market by analyzing research to identify local angles. Their solution included placing opinion pieces, securing executive interviews, and providing thought leadership on key topics. This approach resulted in a three-fold increase in thought leadership output and significantly enhanced AMEX GBT's perceived authority. Notably, 8020 Communications secured coverage in tier-one target media 86% of the time, including national titles like the Financial Times, The Times, and the Daily Mail.

American Express Global Business Travel