Case Study: AirPortr boosts travel media profile with 8020 Communications

Airportr generates 65 pieces of coverage in 9 months with 8020 Communications

AirPortr, a home baggage check-in service, needed a comprehensive PR program to establish itself as an affordable option for travelers. The company hired 8020 Communications to raise its profile in consumer and business travel media, highlighting its efficiency and environmental benefits.

8020 Communications implemented a strategy that positioned AirPortr as an industry disrupter. The approach included leveraging airline partnership news, creating data-led content, and organizing inventive press trips. This resulted in 65 pieces of coverage over nine months, with 43% appearing in major national and international titles like the Daily Mail and New York Times.

Airportr