Case Study: Aerogility boosts niche B2B reach with 8020 Communications’ targeted LinkedIn campaigns

Aerogility reaches niche B2B audiences with 8020 Communications, driving a 1.09% click-through rate

Aerogility, a model-based AI company, faced the challenge of reaching its niche B2B audience of airline maintenance and IT professionals. The vendor, 8020 Communications, was tasked with promoting a case study to these specific potential prospects after a successful project with customer easyJet, requiring a highly targeted and engaging campaign.

8020 Communications implemented a tailored social media campaign using LinkedIn's advertising platform to target specific job titles within the aviation industry. This approach resulted in 2,849 impressions and a click-through rate of 1.09%, significantly above the LinkedIn average. The campaign successfully drove qualified traffic to Aerogility's website, with 25% of visitors exploring further pages, supporting the client's business growth objectives.

Aerogility