Case Study: Year-round Swim School tracks calls and improves customer experience with 800response

Year-round Swim School streamlines 800 monthly calls with 800Response

The customer, Year-round Swim School, a multi-location business, faced a challenge in tracking the performance of its extensive advertising campaigns and monitoring customer experience. Despite receiving an average of 800 calls per month to its vanity number, 866-SAFE-SWIM, the company had no access to call analytics or recording through its previous setup. To address this, they partnered with vendor 800response to implement call tracking and recording services.

By moving their vanity number to the 800response platform, the swim school gained valuable call metrics and recording capabilities. This intelligence allowed them to assess campaign performance and build a prospect database. A key result was a strategic change in call handling, directing all calls to a corporate call center for consistency. This improved the customer experience and freed up location managers. The vendor's solution provided the business with critical insights that directly led to streamlined operations.