Case Study: a weight-loss clinic boosts branding and tracks ad response with 800Response vanity 800 number

Weight-loss Clinic Uses Vanity 800 Number as Brand Positioning and Direct-response Tool in Ads

800Response worked with a weight-loss clinic in the Dallas area that faced intense competition and needed a way to run advertising that supported both brand awareness and direct response. The clinic’s agency wanted a method to track campaign performance while keeping the message simple and memorable for outdoor and television ads.

800Response provided a vanity 800 number, 1-800-NEW-SELF, which matched the clinic’s brand positioning and made calls easier to remember. Using 800Response’s real-time call tracking reports, the agency could monitor call volume by campaign and daypart, then adjust media buys based on performance. The result was a steady stream of incoming leads and better ad response, with television spots shifted to the times proven to generate more calls.