Case Study: Weight-Loss Clinic boosts brand recall and tracks ad response with 800Response vanity 800 number

Weight-Loss Clinic boosts brand recall and leads with 800Response's 1-800-NEW-SELF

The customer, a weight-loss clinic, faced intense competition in the Dallas area and needed to execute a trackable advertising campaign with both branding and direct-response components. They worked with their advertising agency and the vendor, 800Response, to implement a solution using a vanity 800 number.

800Response provided the vanity number 1-800-NEW-SELF, which enhanced the clinic's brand positioning and served as a direct-response tool. The solution allowed the agency to use real-time call tracking to monitor daily leads and optimize media buys based on performance data. This resulted in a consistent number of incoming leads from their ads, with the vendor's tools proving more memorable and effective than a standard numeric phone number.

Weight-Loss Clinic