Case Study: Skeptical Company Doubles Business with 800Response Vanity 800 Numbers

Vanity 800 Pitch Helps Agency Win Account, Boosts Sales for Skeptical Client

Skeptical Company, the oldest hearing instrument dispenser in Missouri, was unsure whether its older, 50-plus-year-old target audience would respond to a vanity toll-free number. An ad agency account executive brought in 800Response to explore a vanity 800 number, despite the client’s skepticism about whether it would help drive calls and appointments.

800Response set up a 30-day trial with a money-back guarantee, and the client adopted 1-800-NEW-SOUND, later adding 1-800-NEW-EARS and 1-800-NEW-HEARING for different campaigns. The vanity numbers doubled sales, improved tracking, and helped Skeptical Company see which TV, print, and promotional efforts worked best through 800Response’s online reporting, allowing better campaign decisions and call prescreening.