Case Study: Career College increases lead capture with 800Response vanity 800 number and call recording

Vanity 800 Number Turns Incoming Calls to Captured Leads for Career College

Career College, a five-campus education provider, was looking for a better way to train Admission Reps to handle incoming calls and improve lead generation. The college worked with 800Response and used a vanity 800 number along with call recording to capture and track calls from advertising.

800Response implemented 1-800-NEW-CAREER as a direct-response phone number and added real-time tracking, routing, and call recording so Career College could monitor where calls came from and improve rep performance. The school reported a definite increase in call volume and a major improvement in service quality, using recorded calls for ongoing training and faster feedback to help increase lead capture.