Case Study: a large auto dealership company boosts calls by 60% and saves $14,000 with 800Response vanity 800 numbers

Vanity 800 Number Increases Calls by 60% and Saves Auto Dealership $14,000

Large Auto Dealership Company worked with 800Response after using a numeric toll-free number in its advertising and finding that incoming call volume was too low to generate enough leads. The dealership wanted to improve response from its radio and newspaper campaigns, and turned to 800Response for a more memorable toll-free solution.

800Response implemented a vanity 800 number, 1-800-411-FORD, across the dealership’s advertising, including radio, newspaper, and outdoor use on a demo vehicle. The change increased call volume by 60% in just four months and saved the dealership about $14,000 per year, giving it more money to reinvest in advertising.