Case Study: a clinical research company boosts radio response and tracks ad leads with 800Response vanity 800 number and call tracking

Vanity 800 Number and Call Tracking Provide the Roadmap for a Research Company’s Ad Campaigns

Clinical Research Company, a research organization with more than 35 years of experience running clinical trials, needed a more memorable response tool for its radio campaigns and a better way to track cost-per-lead across all advertising. It turned to 800Response for vanity 800 number and call tracking services to help measure which channels were driving patient inquiries.

800Response implemented a vanity 800 number, 1-800-NEW-STUDY, for the company’s radio ads and provided call-tracking data for other media. The result was a 22% increase in response to radio campaigns, along with real-time visibility into call volume and cost-per-lead so the team could shift ad spend toward the most effective markets and improve patient recruiting efficiency.