Case Study: the HVAC company drives more inbound calls with vanity 800 numbers from 800Response

Unforgettable Vanity 800 Phone Numbers in Radio and TV Advertising Keep HVAC Contractor Top of Mind

The HVAC company, a leading and trusted air conditioning and heating service provider in the Dallas/Fort Worth market, worked with 800Response to address the challenge of making its broadcast advertising more memorable. Before using a vanity number, callers were directed to a hard-to-remember local phone number, limiting the effectiveness of its radio and TV campaigns.

800Response helped the company activate two toll-free vanity numbers, 1-800-NEW-COOL and 1-800-NEW-HEAT, for use in radio, television, and on company trucks. The result was more than 250 calls per month coming into the vanity numbers, helping the HVAC company generate more inbound inquiries and strengthen brand recognition through memorable advertising.