Case Study: a leading HVAC manufacturer boosts dealer leads and media tracking with 800Response's Custom 800 number

Unforgettable 800 Number Delivers More Leads to HVAC Dealers & Clears Air on Media Performance

Sixty Regional Dealers Sell and Install Company, a manufacturer of HVAC systems, needed a better way to route incoming calls directly to its dealers while eliminating an outside call center. The company also wanted better visibility into which advertising channels were generating the most valuable leads. 800Response provided an unforgettable Custom 800 number with advanced routing and call tracking to help solve this challenge.

Using 1-800-NEW-COOL, 800Response enabled calls to be tracked, recorded, and routed to about 60 regional dealers. The solution helped the company generate more leads, measure media performance, and allocate advertising dollars more efficiently by identifying the outlets producing the highest-quality leads. Dealers also used the call tracking and recording data to improve their own call handling and customer service operations.