Case Study: Toyota dealership in Florida captures more buyers with 800Response vanity 800 numbers

Toyota Dealership in Florida captures buyers in a 3-million-person market with 800Response vanity numbers

The customer, a Toyota dealership in Florida, faced intense competition in a large market with nearly one hundred other dealers. Their challenge was to stand out and capture more buyers. They partnered with vendor 800Response to implement a vanity 800 number as a solution.

800Response provided the vanity number 1-800-NEW-TOYO, which the dealership used as a core branding and direct-response tool. This solution ensured all calls from interested buyers were captured and directed exclusively to them. The General Manager confirmed the number is a permanent part of their strategy, as it effectively brands the dealership and captures all potential customers calling for a new or used Toyota.