Case Study: a biopharmaceutical company recruits 1,200 clinical trial patients with 800Response vanity phone numbers

Pharmaceutical Manufacturer Uses Vanity Phone Number to Recruit Patients for Clinical Trials

Biopharmaceutical Company worked with 800Response to support the launch of its first mass-market media campaign in four major metro markets. The challenge was recruiting men to participate in a clinical trial for a new drug, with all screening and enrollment happening by phone.

800Response provided a memorable vanity phone number, 1-855-TEST-MY-T, as the campaign’s direct-response tool, along with call tracking and call recording to monitor lead quality and agent script compliance. The campaign generated 1,200 phone calls in one month, giving the client and agency clear measurement of recruitment performance and helping them maintain a clean database of prospective and confirmed patients.