Case Study: Nissan Dealership – Southeast boosts calls and ad ROI with 800Response vanity number and CallFinder

Nissan Dealership – Southeast drives 80+ monthly calls with 800Response

A Nissan dealership in the Southeast partnered with 800Response to activate a vanity 800 number. The challenge was to reinforce the manufacturer's brand and increase call traffic into the dealership's sales and service departments from its advertising campaigns.

The solution from 800Response was the activation of the vanity number 1-800-SHOP-NISSAN, supplemented with call tracking and the CallFinder speech analytics service. This allowed the dealership to track, measure, and analyze all incoming calls. The results included receiving over 80 calls per month to the vanity number, the ability to prove advertising ROI by tying sales directly to TV campaigns, and gaining actionable customer intelligence to adjust ad and pricing strategies for greater efficiency and profitability.