Case Study: Nissan dealership boosts calls and tracks ad ROI with 800Response call tracking and speech analytics

Nissan - Customer Case Study

Nissan dealership in the Southeast wanted to increase sales and service call traffic while reinforcing the manufacturer’s brand in advertising. It turned to 800Response and activated a vanity 800 number, supported by the CallFinder call recording and speech analytics service.

800Response helped the dealership use 1-800-SHOP-NISSAN exclusively in TV ads, track calls and unique callers, and analyze call content to refine creative and pricing strategies. The dealership reported more than 80 incoming calls per month through the vanity number, better visibility into which ads drove the most response, and actionable insights from CallFinder on sales, financing, competitor mentions, and customer concerns, improving advertising ROI and overall efficiency.

Nissan