Case Study: Nissan Dealer Builds Customer Retention with 800Response Vanity 800 Numbers

Nissan boosts retention to 42% with 800Response vanity 800 numbers

The customer, an independently owned Nissan dealership in Florida, faced the challenge of building customer retention and standing out from larger, multi-location competitors in nearby metro markets. To address this, they worked with vendor 800Response to implement vanity 800 numbers as a direct-response tool for their advertising.

The solution from 800Response involved using multiple memorable vanity numbers across all advertising media. This allowed the dealership to track call response rates and monitor sales outcomes. The results were significant, with the dealership achieving a 42% customer retention rate compared to the brand average of 30%. Approximately one in ten calls resulted in a sale, more than covering the cost of the service and helping the dealership successfully compete with larger rivals.

Nissan