Case Study: a mortgage services company boosts inbound leads by 30% with 800Response vanity 800 number

Mortgage Services Company Collects 30% More Leads by Adding Vanity 800 Number to Radio & TV Ads

Mortgage Services Company, a mortgage lender serving Utah and surrounding states, wanted a better way to generate inbound leads from its radio and TV advertising. After relying on a local phone number in its marketing materials for several years, it looked for a more memorable call-to-action to encourage more customer calls. 800Response provided the vanity 800 number solution used in those ads.

The company activated 1-800-NEW-RATE through 800Response and began using it in ongoing radio campaigns and television ads. The switch produced a 30% increase in inbound calls compared with the local number, and that lift has continued for more than 13 years, with the vanity number averaging over 65 inbound calls per month. The customer said the added phone volume has been valuable to its business and helps support more personal conversations with mortgage shoppers.