Case Study: Merritt's Television Advertising drives membership leads with 800Response vanity 800 number

Merritt's Television Advertising drives 8-10% activation rates with 800Response

The customer, Merritt's Television Advertising, is a group of athletic clubs that faced the challenge of driving annual membership activations, particularly during the key period around the new year. They partnered with the vendor 800Response to implement a vanity 800 number as a call tracking solution.

800Response provided the vanity number 1-800-NEW-SHAPE, which was used in a major television campaign. This strategy generated a high volume of calls, with 15-18% being qualified leads and an 8-10% activation rate into memberships. The call tracking reports from 800Response allowed the customer to monitor their advertising ROI and capture valuable caller data for future marketing.

Merritt's Television Advertising