Case Study: a clinical research company achieves 33% more calls with 800Response's vanity 800 number

Medical Research Clinic Charts A 33% Increase in Call Volume By Using An Unforgettable 800 Number

800Response worked with a clinical research company in California and its patient recruitment agency, which needed to generate more calls to help enroll qualified participants in clinical studies. The challenge was to boost response rates in a difficult market where recruiting study participants was already complicated by low awareness and negative perceptions.

800Response provided an unforgettable vanity 800 number, 1-800-NEW-STUDY, to use across radio, television, print, and web advertising in place of a local numeric phone number. The new number helped the company receive 33% more incoming calls, improved the recruitment-to-enrollment process, and supported call tracking and lead database building for future outreach.