Case Study: Successful Lending Company boosts inbound phone leads with 800Response vanity phone numbers

Lending Company Uses Vanity Phone Number In Ads To Get Inbound Phone Leads & Process Applications

Successful Lending Company, a payday loans lender in Granby, Quebec, wanted to attract more high-value phone leads because customers who called were more reliable and had better repayment rates than those who applied online. Working with 800Response, the company used a memorable vanity phone number in its advertising to make it easy for prospects to remember and call in to apply for short-term loans.

800Response provided the vanity number 1-800-NEW-CREDIT, which the company featured in radio and newspaper ads as the main call-to-action. This helped drive more than 2,400 calls per month on a $30,000 ad spend, improved repeat calling, and gave the owner useful call tracking data and recordings to monitor employees, evaluate advertising, and resolve customer disputes.