Case Study: Southwest Legal Group captures caller demographics and boosts lead routing with 800Response toll-free tracking

Legal Group Works With 800response for Over 16 Years to Track Inbound Callers and Capture Client Demographics

Southwest Legal Group, a legal practice with 15 offices across five states, needed a more efficient way to handle inbound calls from advertising and track caller demographics across all of its marketing channels. In 2001, the firm turned to 800Response and its toll-free tracking service to route all calls through headquarters for initial screening before sending each caller to the most appropriate office.

Using one memorable toll-free tracking number in television, print, outdoor, DRTV, events, digital media, and paid search, Southwest Legal Group was able to measure phone inquiries more accurately, monitor call quality with recordings, and better coordinate client intake. With 800Response, the firm receives more than 800 inbound calls each month and gained clearer insight into the impact of its advertising spend on call volume and lead generation.

Southwest Legal Group

Steven Dominguez

Southwest Legal Group