Case Study: an independent insurance broker boosts incoming calls and 50% call-to-sale conversions with 800Response vanity 800 numbers

Independent Insurance Broker – Southeast converts 50% of calls into sales with 800Response

The customer, an independent insurance broker in the Southeast, faced the challenge of entering a new market and standing out from the competition. The vendor, 800Response, provided a vanity 800 phone number service to help address this.

800Response's solution was to provide the easy-to-remember vanity number 1-800-NEW-HEALTH, which aligned with the broker's brand. This strategy tripled incoming call volume from a Yellow Pages ad and resulted in 50% of those calls converting into sales, a significant increase over the broker's online lead conversion rate of 10%.