Case Study: HVAC Systems Manufacturer boosts dealer leads and media tracking with 800response

HVAC Systems Manufacturer routes calls to 60 dealers with 800Response

The customer, a leading HVAC systems manufacturer, was searching for a system to route calls directly to their sixty regional dealers and eliminate an outside call center. Their challenge was to bolster incoming call volume and use call data to validate media plans and allocate ad budgets more efficiently. The vendor, 800response, provided a solution using a Custom 800 number with advanced routing and call tracking.

800response implemented the vanity number 1-800-NEW-COOL, which provided tracking, recording, and advanced routing to the dealers. This solution delivered more leads to the dealers and served as a tool for analyzing media performance. The marketing specialist reported that by monitoring lead sources, they could allocate advertising dollars more efficiently to the most effective outlets. Additionally, the dealers used the call tracking and recording services to monitor and improve their own call handling and customer service operations.

HVAC Systems Manufacturer