Case Study: a home improvement company boosts lead tracking and advertising response with 800Response vanity 800 numbers

Home Improvement Company Tests and Tracks Advertising with Vanity 800 Number

Home Improvement Company worked with 800Response to solve a common marketing challenge: how to advertise multiple home improvement services across different channels while tracking which ads generated the most leads. The company wanted a stronger, more memorable branding approach than its plain numeric 800 number and needed better visibility into which media were driving calls.

800Response provided a vanity 800 number, 1-800-NEW-BASEMENT, along with call tracking reports so the company could test advertising response and capture caller information. By using the number in TV, direct mail, trade show materials, trucks, and other local advertising, the company saw increased incoming calls, including after campaigns stopped airing, and was able to follow up on off-hours leads more effectively. The company said it was “100% committed” to using the number in all advertising because of the success it delivered in branding, lead generation, and sales.