Case Study: a UT dealership achieves a 650% call volume jump with 800Response vanity 800 number advertising

General Manager – UT boosts call volume 650% with 800Response

The customer, a general manager at a Honda dealership in Utah, faced the challenge of increasing incoming call volume and selling more vehicles each month. The vendor, 800Response, provided its vanity 800 number service to act as a direct-response tool for this goal.

800Response's solution was to make the vanity number, 1-800-NEW-HONDA, the focal point of all the dealership's advertising. This strategy resulted in a call volume jump from 20-30 to 150-200 calls per month, a more than 650% increase. The dealership shattered its previous sales records by 50%, moving 120 units in a month compared to 80 the previous year.