Case Study: Nissan dealership builds customer retention and boosts sales with 800Response vanity 800 numbers

General Manager Uses Vanity 800 Numbers in All Ads To Build & Retain a Strong Customer Base

800Response worked with Nissan, an independently owned dealership competing against larger multi-location dealerships in nearby metro markets. The general manager needed a way to build strong customer retention, stand out in advertising, and keep the dealership top of mind for service and sales.

800Response provided multiple vanity 800 numbers and call-tracking tools used across cable, outdoor, print, and internet ads, with real-time reporting and call recording. The dealership reported a 42% retention rate versus Nissan’s 30% brand average, and said that one in 10 incoming calls turned into a sale, meaning just one car sold per month more than covered the service cost.

Nissan