Case Study: Ford Dealership drives valuable inbound calls with 800Response vanity 800 number

Ford Dealership drives calls with 1-800-NEW-FORD using 800Response since 2000

The customer, a Ford dealership, faced the challenge of maintaining its brand recognition while competing with three other nearby Ford dealers. To address this, they worked with vendor 800Response to implement a Custom 800® vanity number as a critical part of their advertising strategy.

The solution from 800Response involved using the memorable vanity number 1-800-NEW-FORD in the dealership's traditional radio and television campaigns. This strategy successfully fueled valuable incoming calls, which the dealership considers more valuable than online leads as they shorten the sales process by connecting sales consultants directly with potential buyers.