Case Study: Fiesta boosts leads with call tracking and call routing from 800response

Fiesta - Customer Case Study

Fiesta Auto Insurance Center, an authorized franchisor with 32 locations in California and plans to expand nationally, needed a way to track incoming calls and monitor advertising and franchise performance. With multiple locations in the same markets, Fiesta also needed a better call handling system to route calls accurately across its branches. 800Response provided toll-free 800 services with advanced routing and real-time online call tracking reports.

Using 800Response’s call tracking solution, Fiesta was able to measure campaign performance, monitor cost per lead, and share weekly call-volume reports with franchisees. During a summer television campaign, call volumes spiked 360%, giving Fiesta clear proof of ad effectiveness and helping guide marketing spend as it expanded. 800Response also met Fiesta’s complex routing needs as new franchise locations opened.

Fiesta

Deane Silke

Vice President