Case Study: a large outdoor company generates 800+ calls with 800Response custom 800 numbers

Digital Billboards and Toll-free Custom 800 Numbers Light Up Call Volume For Clients

800Response worked with a large outdoor company in New York that manages 1,199 outdoor displays and needed a way to prove to clients that its new digital billboards were effective. The company wanted quantitative evidence that electronic outdoor advertising would get noticed and drive real response, so it turned to 800Response and its Custom 800 number service for tracking.

800Response helped create a promotion around an evening of entertainment and used the memorable 1-800-NEW-SHOW as the response and measurement tool. The campaign generated more than 800 calls in a single day, with 54% coming during drive times and nearly 50% of callers dialing from a landline, and calls continued for several days after the billboard was turned off. This gave the outdoor company clear statistical proof that digital billboards combined with a vanity 800 number can drive strong awareness and response.