Case Study: a large dermatology center boosts revenue and tracks ad response with 800Response vanity 800 numbers

Dermatology Center Increases Revenues After Activating a Custom 800 Number

Large Dermatology Center, a medical and cosmetic dermatology practice with nine providers serving about 3,000 patients each month, wanted a memorable phone number and a way to track advertising response rates. The administrator needed better visibility into call patterns and trends to understand how well the practice’s radio and newspaper ads were performing, and to make sure the front desk was delivering the patient-first service the center promised.

800response helped the practice activate two vanity 800 numbers, 1-800-NEW-LOOK and 1-888-NEW-LOOK, and use call tracking, missed-call reporting, and call recording to support new ad campaigns. With 800response, the center says it saw the best revenue months in its history, identified busy signals that led to adding two more phone lines, and used call recordings to improve staff training and customer service.