Case Study: Ford dealership drives valuable incoming calls with 800Response vanity 800 numbers

Dealership Uses Vanity 800 Number in Traditional Advertising to Fuel Valuable Incoming Calls

800Response worked with Ford, a long-established auto dealership in North Carolina that was competing with three other Ford dealers within 20 miles. The dealership needed to maintain strong brand recognition in its market while continuing to generate valuable incoming calls from its advertising, and it used a Custom 800 vanity number as part of that strategy.

800Response helped the dealership use 1-800-NEW-FORD in traditional TV and radio advertising to make the brand easy to remember and drive inbound calls. The dealership had been using the number since 2000, and it reported that phone calls were more valuable than online web leads because they shortened the sales process by putting sales consultants directly in touch with callers.

Ford