Case Study: a large auto lending service provider boosts lead response and lowers cost per call with 800Response vanity 800 number

Checkered Flags Fly for Auto Lending Service Using Custom 800 Number in TV Infomercial

800Response worked with a large auto lending service provider that needed to drive responses from an ad campaign while keeping cost per call below $100. The company, a lead aggregator for auto and home loans, wanted to generate qualified loan leads efficiently through a TV infomercial.

800Response helped the client feature the vanity number 1-800-NEW-LOAN in a 30-minute infomercial and repeat the campaign in multiple markets nationwide. The result was about five incoming calls per minute during the spot, with 65% of calls turning into applications and 10 approved loans out of every 65 applications, all at a cost per call well below the market average.