Case Study: Technical Training College increases leads and improves call tracking with 800Response

Career College Increases Leads By 70% And Improves Call Tracking With Custom 800 Number

Technical Training College, a career college in Northwestern Georgia, was receiving 350 to 450 calls per month and needed a reliable way to track which advertising placements were generating the most leads. The college turned to 800Response for a custom 800 number and call tracking solution.

800Response activated the vanity number 1-800-NEW-JOBS, giving the college a memorable response tool for ads and detailed tracking reports to monitor media performance. After implementation, call volume increased about 70% to 600 to 700 calls per month, and the college was able to better attribute leads, improve admissions training with recorded calls, and identify the most effective TV shows, networks, and magazine placements for its ad budget.