Case Study: a home improvement & marketing company saves $400 per month with 800response

Call Tracking Detail & Measurement Saves Business $400 Each Month

Home Improvement & Marketing Company, a leading construction business with multiple divisions, needed a better way to track ROI across radio, TV, print, and digital campaigns. With several people handling inbound calls and marketing dollars spread across channels, the company wanted a controlled call tracking system to see which ads were driving leads and to improve CRM data accuracy.

800response provided unique toll-free tracking numbers, detailed campaign profiles, and call tracking analytics through 800tracking.com. Using 800response, the team could monitor campaign performance, identify missed calls, and clean up CRM records, reducing the number of toll-free numbers needed by 30% and saving $400 each month in phone number costs while improving lead capture and reporting accuracy.