Case Study: a technical training college increases leads by 70% with 800Response custom 800 number tracking

Auto Financier Receives 450 Qualified Leads Each Month With Custom 800 Number in Ad Campaigns

Leading Automobile Financier, a technical training college in Northwestern Georgia, needed a reliable way to track which advertising channels were generating calls and leads while also increasing incoming response. The company worked with 800Response to improve call tracking and attribution across its ads.

800Response implemented a custom vanity 800 number, 1-800-NEW-JOBS, with tracking and call recording. As a result, calls increased about 70%, from 350-450 per month to 600-700 per month, and the college gained clearer insight into which ads, TV placements, and even magazine buys produced the strongest returns, helping it use ad dollars more effectively.