Case Study: Auto Dealer captures more buyers and strengthens branding with 800Response vanity 800 numbers

Auto Dealer Uses Vanity 800 Number to Capture Buyers and Stay Ahead of the Competition

800Response worked with an auto dealer in Florida, part of the largest auto retailer in America, that needed to stand out in one of the state’s most competitive automotive markets. With hundreds of thousands of potential buyers and nearly one hundred dealerships competing for attention, the dealership wanted a stronger way to capture leads for Toyota and Scion vehicles.

800Response provided a vanity 800 number solution, including 1-800-NEW-TOYO and 1-800-NEW-SCION, to brand the dealership and route callers directly to its store. The numbers helped the dealer ensure its advertising generated calls from interested buyers, monitor response by campaign, and stay exclusive in its market; the GM said the vanity numbers would remain part of their advertising and marketing strategy.