Case Study: Athletic Club boosts membership leads with 800Response vanity 800 number

Athletic Clubs Use Vanity 800 Number in Television Campaign to Drive Membership

Athletic Club worked with 800Response to help drive annual membership activation, especially during the new year rush when health clubs see the most interest. The club wanted a way to make its television advertising more effective and memorable while encouraging more prospective members to call for information.

800Response provided a vanity 800 number, 1-800-NEW-SHAPE, that matched the club’s “Where your Future Takes Shape” tagline and was used heavily in January and early February TV campaigns. The result was a steady flow of calls, with 15–18% becoming qualified leads and an activation rate of around 8–10%, while 800Response call tracking reports helped the club measure TV ad performance and capture caller demographics for future marketing.

Athletic Club