Case Study: Blue Cross Blue Shield Insurance Broker boosts call-driven sales with 800Response vanity 800 number

50% of Incoming Calls to Custom 800 Number Become Sales For Health Insurance Broker

Blue Cross Blue Shield Insurance, an independent insurance broker in the Southeast, was entering a new market and needed a way to stand out from established competitors. To help generate more inbound inquiries and enrollments, the broker turned to 800Response and its vanity 800-number solution.

800Response helped the broker align the brand with an easy-to-remember custom number, 1-800-NEW-HEALTH, supported by call tracking reports to manage leads. After the Yellow Pages ad launched, incoming call volume tripled, and about 50% of calls to the vanity number converted into sales, compared with just 10% for online leads.

Blue Cross Blue Shield Insurance