Case Study: P&K Custom Acrylics boosts qualified leads and modernizes its brand with 8 Waves Creative

P&K Custom Acrylics boosts qualified leads and fixes irrelevant PPC traffic with 8 Waves Creative

P&K Custom Acrylics, a custom acrylic fabrication company, needed a complete brand refresh and digital upgrade to better represent its manufacturing capabilities and expand lead generation. Its existing online presence no longer reflected its services, and it faced challenges with digital advertising performance, including attracting irrelevant traffic. To support growth, it engaged 8 Waves Creative for a more strategic approach to branding and marketing.

8 Waves Creative provided a comprehensive solution including e-commerce website development, rebranding, and refined PPC strategies. The vendor improved tracking and helped build out key service pages, which stopped spending on irrelevant keywords and drove more relevant inquiries. As a result, P&K emerged with a modern brand identity and a much stronger flow of qualified leads. 8 Waves Creative also supported lead generation by functioning as a call center during COVID to bridge communication gaps.

P&K Custom Acrylics