Case Study: MicrolearningCONF re-energizes online learning conference engagement with 7taps Microlearning

Utilizing microlearning to re-energize online learning conference

MicrolearningCONF, a B2B online learning conference with 5,000+ registrants, wanted to make its virtual event feel more engaging before it started and help attendees retain the content afterward. They used 7taps Microlearning to support pre-event communication and follow-up learning.

Using 7taps Microlearning, MicrolearningCONF sent attendees a funny code of conduct, logistics and schedule information, and FAQ answers before the conference, then shared a series of follow-up microlearning pieces after the event to reinforce the concepts presented. The code of conduct achieved a 98% completion rate, and the organizer reported strong positive feedback, saying the approach was efficient, engaging, and helped learners retain knowledge.

MicrolearningCONF

Kate Udalova

Creator