Case Study: Vitafy achieves double-digit profit, revenue and sales uplift with 7Learnings' pricing solution

How Vitafy Uses Price Optimization and Demand Forecasting to Boost their Profit and Sales

Vitafy, a Munich-based online retailer of fitness, health and nutrition products with multiple private labels and seven online stores, faced rapidly growing SKU complexity and needed to automate pricing while translating company goals into an operational strategy. To address these challenges, Vitafy partnered with 7Learnings and deployed 7Learnings’ dynamic pricing solution for price optimization and demand forecasting.

7Learnings implemented an automated pricing algorithm that improved demand-forecast accuracy, optimized private-label pricing using price-elasticity calculations, and enabled rapid scenario simulations for category-level revenue, sales and profit. The 7Learnings solution delivered measurable impact within weeks: >10% uplift in profit, >12% uplift in revenue and >18% uplift in sales, while reducing price-management effort and freeing the team to focus on strategic tasks.

Vitafy

Oliver Roskopf

Chief Marketing Officer