Case Study: INTERSPORT Krumholz achieves 118% profit increase with 7Learnings' predictive pricing

How 7Learnings was able to dramatically boost profit margins for InterSport Krumholz whilst maintaining sales

INTERSPORT Krumholz, a German sports fashion retailer with a large, highly seasonal assortment selling online and through five stores, faced fragmented data between subsidiary and parent, time-consuming manual price setting, and inconsistent, sub‑optimal prices. To address these challenges they engaged 7Learnings and its predictive pricing solution to aggregate diverse data sources and automate pricing decisions.

7Learnings deployed its predictive pricing technology and ran A/B tests; the test group saw immediate improvements and by the end achieved a 52% revenue increase and a 118% profit uplift versus control, while maintaining sales. The 7Learnings solution also cut manual pricing work and allowed INTERSPORT Krumholz to optimize prices quickly with just a few clicks.

INTERSPORT Krumholz