Case Study: Mensa Brands achieves up to 11% profit increase with 7Learnings' predictive pricing solution

How 7Learningsʼ predictive pricing solution was used across multiple different brands to achieve profit and revenue maximization targets

Mensa Brands, an investment firm for D2C digital-first brands, faced the challenge of optimizing pricing across many brands and large assortments while aligning disparate data sources and reducing time-consuming manual pricing. To address these issues, Mensa engaged 7Learnings and its predictive pricing solution to bring data-driven consistency and scalability to portfolio-wide pricing decisions.

7Learnings implemented its predictive pricing solution via A/B testing across multiple Mensa brands, automating pricing decisions, reducing manual work, and aligning marketing with pricing strategy. The results included up to an 11% profit increase (Majestic Pure: 11% profit, 1% revenue) and further gains for other brands (Botanic Hearth: 2.8% profit, 2.7% revenue), prompting Mensa to expand the 7Learnings deployment across its portfolio.

Mensa Brands

Ashutosh Kumar Singh

Program Manager