Case Study: Fashionette achieves 10% profit uplift with 7Learnings AI pricing

How Fashionette used AI optimized pricing to hit its business targets and automate pricing processes

Fashionette, a leading online luxury fashion retailer, faced significant challenges with its manual, rule-based pricing system. The inefficient process, reliant on CSV uploads and a few key decision-makers, was too slow and rigid to react to market changes, preventing the company from leveraging its data for optimal profitability. To address this, Fashionette partnered with 7Learnings for its AI-powered pricing platform.

By implementing 7Learnings' solution, Fashionette automated its pricing, enabling data-driven decisions and the ability to forecast the impact of price changes. The platform provided granular control over pricing strategy across product segments. This resulted in a streamlined process and a remarkable +10% profit increase for the company.

Fashionette

Leonie Schumacher

Head of Commercial Controlling