Case Study: University of Surrey boosts campaign conversions with 7dots

University of Surrey boosts conversions 76% with 7dots

The University of Surrey partnered with 7DOTS to address low conversion rates on its inflexible and inconsistent campaign landing pages used to attract students. The university's legacy templates were not designed with UX best practices, which hampered performance and created management challenges for its internal marketing teams.

7DOTS implemented a strategic framework featuring new, customizable landing page templates designed with UX best practices to support various campaign types. This solution led to a 76% increase in conversion rate, generating over 1,200 leads per week compared to the previous 680, and significantly improved the ROI from the same media spend.

University of Surrey