Case Study: The Dyslexia Shop achieves a 33% uplift in conversion value with 7dots PPC optimisation

The Dyslexia Shop boosts conversion value by 33% with 7dots

The Dyslexia Shop, a specialist retailer for educational tools and assistive products, sought to enhance brand awareness and increase conversions through a paid media strategy. Their Google Ads account was underperforming due to auto-applied changes and limiting bid strategies, preventing them from reinvesting to gain additional sales. They partnered with 7dots to increase their account's reach while maintaining their return on investment.

7dots restructured the paid media strategy by implementing Performance Max campaigns and segmenting products by profitability. They also introduced a brand-protection search campaign and segmented non-brand campaigns to reach new audiences. This solution led to significant results, including a 33% increase in conversion value, a 36% uplift in average order value, and a 67% increase in add-to-cart conversion actions for The Dyslexia Shop.

The Dyslexia Shop