Case Study: SHL strengthens its global brand and website transformation with 7dots

SHL launches new website in 10 months with 7dots

SHL, a global leader in talent innovation, was undergoing an organization-wide transformation and needed a partner to help externally communicate its new identity to the market. They engaged 7dots to validate internal assumptions and advise on key areas of focus to project a consistent brand story.

7dots began with an intensive discovery and research phase, leading to recommendations centered on a new website, a strengthened brand story, and an evolved visual identity. The vendor implemented a new brand model and logo by June 2021, followed by the launch of a new global website in October 2021. The technical foundation included eight regional sites and an ongoing SEO strategy, providing SHL with a new platform to drive campaign traffic and support its transformation journey.

SHL