Case Study: Pegasus Homes achieves +£1.5m annual property value transacted with 7DOTS

Pegasus Homes boosts organic traffic by 56% with 7dots

Pegasus Homes, the later living rental specialist within LifestoryGroup, faced the challenge of consolidating multiple legacy brands under a single identity while shifting its business model from build-to-sell to build-to-let. Their fragmented digital estate was diluting trust and creating operational overhead, with a major risk of damaging hard-earned SEO performance during the transition. They needed a unified digital platform from 7DOTS that could protect search equity and consistently convert rental demand.

7DOTS delivered a phased digital transformation, which included an SEO-led migration, audience-first information architecture, and a rebuild of the website on Silverstripe CMS. The solution focused on creating a frictionless user experience for rental enquiries and implementing a clear performance measurement framework. The results for Pegasus Homes included a £1.5m increase in annual property value transacted, a 56% rise in organic traffic, and a 17.7% higher engagement rate, demonstrating 7DOTS's success in turning digital complexity into commercial performance.

Pegasus Homes