Case Study: Global Health and Benefits Consulting Company achieves 137% more quality leads with 7dots

Global Health and Benefits Consulting Company boosts quality leads 137% with 7dots

A global health and benefits consulting company partnered with 7dots to address the inefficiency of their paid media campaigns across the US and Canada. Their challenge was to increase the number of quality leads despite a tightening budget, as their existing strategy was generating inconsistent lead quality and favoring traffic volume over valuable conversions.

7dots restructured the account by shifting from a Maximise Clicks to a Maximise Conversions bid strategy, allowing for smart bidding. They paused underperforming keywords, reallocated budgets, and introduced negative keywords to reduce low-quality traffic. This data-led approach resulted in a 137% increase in quality leads, a 484% improvement in conversion rate, and a 65% reduction in cost per lead, all while decreasing total media spend by 29%.